Strategy and tracking

Know what every customer costs you.

Tracking set up properly, one live dashboard and a clear plan for your budget.

If you can't see what a customer costs, every budget decision is a guess. We connect your ads, website, WhatsApp and CRM so every sale traces back to where it started.

What's included

Everything handled for you.

Growth audit

A full check of your ads, website, tracking and follow-up, with a 90-day plan.

Tracking set-up

Google Analytics, Tag Manager, server-side tracking and consent, set up properly.

One live dashboard

Every channel in one place, showing leads, sales and costs.

Budget plan

How much to spend, where, and what to expect, with a cautious and an expected case.

How it works

Three steps to results.

  1. 01

    Audit

    We find what's tracked, what isn't and where money leaks.

  2. 02

    Connect

    Tracking and dashboard built and checked end to end.

  3. 03

    Plan

    A budget and channel plan you can act on straight away.

What you'll see

Numbers that matter.

Cost per customerWhere leads come fromReturn on spendPayback period
Questions

Common questions.

Why does tracking matter so much?

Without proper tracking, you can't see which ads, pages or channels bring in real customers, so every budget decision is a guess. Good tracking shows you what each customer costs, so you can put more money into what works and cut what doesn't.

What does the growth audit include?

A full check of your ads, website, tracking, social and lead follow-up. You get a clear written summary of what's working, where money is leaking and a 90-day plan in order of priority.

Can I buy the audit on its own?

Yes. Many clients start with an audit and 90-day plan before deciding what, if anything, to hand over to us. You're free to run the plan yourself.

Is tracking compliant with privacy rules?

We set up tracking with consent and respect the privacy rules in the markets you operate in, including the UK, UAE and South Africa. We also use server-side tracking where it helps, so your data stays accurate as browsers block more cookies.

What goes on the dashboard?

Spend, leads, sales and cost per customer, broken down by channel and updated automatically. It's built for business owners, not analysts, so you can see in a minute whether your marketing is paying off.

How do you use AI in strategy and reporting?

AI watches your numbers every day and flags anything that changes, like a jump in cost per lead or a channel suddenly performing well, so we can act in days instead of waiting for a monthly meeting. It also pulls data together from different tools so reporting is quick and accurate. We still review the plan with you regularly, usually monthly, and a strategist makes every recommendation.

Works well with

Related services.

Start a project

Ready to grow?

Book a free 30-minute call. You'll leave with three quick wins and a straight answer on whether we're the right fit.

Working across the UAE, South Africa and the UK